Boux Avenue Launch

Created for the launch of lingerie brand Boux Avenue, this campaign is inspired by vintage glamour. Featuring Jacqui Ainsley as the ‘Boux’ girl, in a sumptuous and sensual collection of lingerie and nightwear, the imagery takes a sneak peek into the beautiful boudoir of a modern day pin up. Used across digital and print, for advertising, e-commerce and in-store promotions. A short behind-the-scenes film accompanies the photography.