Where the Magic Happens

Inspired by the magic of Christmas, 'Where the magic happens' puts the sparkle into Boux Avenue's festive 2012 campaign. A thirty second film, created for the brand's debut TV advert, accompanies the campaign and features top hats, a magic wand and dazzling lingerie. Imagery used across digital and print, including advertising in Grazia and Stylist magazine.

A short film accompanies the photography.

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